Corporate Social Responsibility and Social Media Essay

Corporate Social Responsibility and Social Media - Essay Example So, businesses have the responsibility to know their constituents (consumers or investors) (Borges, 2009; Aaker and Joachimsthaler, 2000). Social media has been the right place for authentic and transparent conversation between organisations and the stakeholders. It has helped organisations to be aware of the investors’ expectations. We completely agree with the statement that social media has enabled organisations to know their customers and investors. Inspiring the customers Presently, in the age of digitalization, social media has allowed organisations to realize taste and preferences of their customers and also influence them through a number of products and services (Aras, Aybars and Kutlu, 2010; Godfrey, Merrill, B. and Hansen, 2009). Social media has helped customers to identify themselves as individuals desire to maintain cordial relationship with the organisation or brand. The conversations exchanged between organisations and customers prove highly beneficial for both the parties. This in turn helps in building a strong sense of community (Zarella, 2009). Getting work doneThere are a number of organisations that have leveraged social media for triggering a viral chain of interest concerning corporate social responsibility activities, which are executed by organisations. The organisations generally communicate with their stakeholders and customers in order to gather knowledge about their interests and impart knowledge about their products and social responsibilities.