Market Entry free essay sample

Value chain outline Business model restructuration Domestic market 1. Analysis 2. Factors of success 4. International expension strategy 1. Management method 2. Analysis 3. Factors of success 5. 6. Value creation Debate   Top quality products Adapted and productive management style Group capacity to restructure and timulate other companies Value chain analysis good partnership Value Chain Outline Business model restructuration Domestic Market International expension strategy Value Creation Debate Value Chain Outline Business model restructuration International expension strategy Domestic Market 1984 1988 Zhang become Manager of Quingdao General Refrigiretor Factory Gold medal for product quality in national competition Value Creation 1989 1991 Chinese market face oversupply Diversification through aquisitions (eg, telecommunication, equipment†¦) Debate Raise the price and move to high quality strategy 1998 Operational restructuring Value Chain Outline Business model restructuration Domestic Market Diversification and internal reorganization ? 7 product divisions ? Glocal strategy: ? 4 Group-wide  « Development Divisions  » International expension strategy Value Creation Debate Value Chain Outline Business model restructuration Domestic Market International expension strategy Value Creation Debate Market share in 2004 Refrigerator Washing Machine Air conditioner 28% 18% 30% other ? ? ? By 2002, they accounted for 61% of industry profits. We will write a custom essay sample on Market Entry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From 1989 to 1996, the number of refrigerators producers :100 to 20 3 Chinese manufacturers = 60% of the market ? Kelon is the main competitor Value Chain Outline ? Business model restructuration Domestic Market After the Chinese entry in WTO: ? new entrants (Electrolux, Siemens†¦) ? Refrigerator unit sales: 31% in 2002 vs 26% in 2001 ? Automatic washing machine: 38% in 2002 vs 31% in 2001. ? Before 2000: ? Core profit ? state-owned department stores ? In 2004: ? individual specialized shops/ private retail International expension strategy Value Creation Debate % Haiers sales Domestic Chain International chain Licensed dealers Independent retail shops Government purchases. Management method Market responsiveness: focus on meeting customer needs Good after-sale service: offerings that Chinese customers was not accustomed (free replacement, warranty†¦) Distribution network: one single company (Haier logistics) serving the entire group, good network Be cautious: These points can be learnt, copied and imitated by multinationals International expension strategy Value Creation Debate Value Chain Outline ? ? Business model restructuration Domestic Market International expension strategy Value Creation Debate Key factor for international strategy Focus on market pressure: choose difficult market (eg. US, Europe)  « If we can succeed there we can succeed in easier market  » ? Look for hard challenges ? Focus on Human Resources assets ? Implement a  « local thinking  » ? Hire Local employees Value Chain Outline Business model restructuration Domestic Market International expension strategy Value Creation ? Since 1997: Willpower of a global expansion strategy (3third) ? Joint ventures ? Manufacturer of Liebherr (Germany): 8 top ranking ? 1999: Willpower of Haier to make a brand reputation overseas. Difference with the domestic rival Kelon ? Take example of the successful Japanese and Korean model. % of sales in the US an EU Export from China (% of total revenue) 1998 – 3% 2004 – 17% 1998 3% 2004 8,3% Overseas Made and Sold (% of total revenue) 2002 – 4,6% 2004 – 8,3% 70% of Haier overseas’ revenues come from developed markets Debate Value Chain Outline Business model restructuration Domestic Market.International expension strategy Value Creation Debate Focus on difficult (flat market) and highly competitive markets Penetrate the market with niche products Hire local people Make JV on five continents ? Benefit from existing networks. Pay close attention to market specifications Make  « response speed  » Satisfy customer needs Value Chain Outline Business model restructuration Domestic Market International expension strategy Value Creation Debate Growth leverage Restructuration Differentiation Know How After Sales Management Vision Market responsiveness Distribution Glocal Strategy Value Chain Outline ? ? Business model restructuration Domestic Market International expension strategy How would Haier evolve in order to gain more market share internationally and in their home market?

Learn How to Write a Critical Response Essay

Learn How to Write a Critical Response EssayIt is important to learn about the sample of a critical response essay when you write your own essay. The common mistake people make is that they write out a piece of writing and then hope that it will be accepted as well. However, this can sometimes backfire and you may not be able to write at all.To improve your chances of getting accepted for college, it is vital that you get a copy of a critical response essay. This is when the writing school will assess whether or not you can write and what you have written. The way in which the writing school evaluates your essay is by asking you to complete a short essay to test your skills. The following are some of the things that the writing school will consider when evaluating your work.You can get a sample of a critical response essay by asking your teacher. The writer's classes often come up with worksheets and you can look through these worksheets to get a glimpse of how you can be evaluated. If you are shy or have a tendency to be nervous during the critical writing process, then it would be wise to stay away from this. After all, the reason for getting a college degree is so that you can become successful in the world of business and studies.It is important to know that essays are graded based on the quality of the argument that is made in the essay. The professor is supposed to decide whether or not the argument that is made is good enough. Once the essay is graded, the professor will be able to get a quick assessment of whether or not you have made a great writing piece. It is not recommended to write anything that does not make any sense. This is only going to backfire on you if you are applying for a job in the future.Do not write an essay that is fullof irrelevant information. In most cases, your resume is going to be the one sent out to job agencies. This means that your resume will be used as the basis to help the company find out what kind of person you are, an d they will use this information to determine whether or not you should be hired for a job.It is imperative that you use certain criteria to judge your essay. If you do not have an idea of what is going to be required for your essay, then it is best that you learn about it beforehand. By doing this, you will be able to avoid writing anything that is only going to be dismissed as a bad idea. Many students who do not understand what is going on when they are writing will often rush out to submit an essay before they have actually gotten a chance to learn more about it.There are several essay writers that are willing to give a critical response essay to those who apply for jobs. The common mistake that people make is that they take the first offer that they get from a potential employer. If you want to have a better chance of getting a job, then it is crucial that you keep up with these types of essays so that you do not fall into the trap that a lot of other students do.